NEW VISUAL PARADIGM, established by Zsolt Balogh in 2016, creates site-specific film and video installations. We design bespoke visual content for exhibitions and cultural displays, theatrical productions and live events including stadium gigs, fashion shows, festival launches and personal celebrations.sWe can bring design expertise to an existing creative team, or build the right team to deliver a bespoke production from scratch.
Who we are :
ZSOLT BALOGH, CREATIVE DIRECTOR AND LEAD DESIGNER
Zsolt Balogh is an innovative animation and video designer and creative director. Trained at NFTS and the Royal College of Art, London, his creative portfolio spans live events, theatre, exhibitions, and film production. The artistry and visual power of his designs have been widely acclaimed.
Before establishing New Visual Paradigm, Zsolt cut his teeth on high-profile commissions for, among others, London 2012 Olympic Opening (OCC), David Bowie Is (V&A), and The Baroque Story / Hampton Court 500 event (Historic Royal Palaces).
KATHRYN JOHNSON, ASSOCIATE DIRECTOR
Kathryn is a curator, interpretation editor, and associate director of New Visual Paradigm. She is currently developing permanent exhibition galleries for the forthcoming Hungarian House of Music in Budapest.
She was previously content editor for the exhibition ‘Pink Floyd: Their Mortal Remains’ and assistant curator of the blockbuster ‘David Bowie is’ at the Victoria and Albert Museum. She holds a PhD in modern literature, and is co-investigator for a 2018 AHRC/V&A research project to develop new immersive heritage experiences.